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NAVER

Choi Soo-yeon, chief executive of NAVER

Choi Soo-yeon Has Put AI Inside NAVER’s Growth Machine. Now the Economics Must Catch Up

NAVER’s AI strategy has moved from demonstration to distribution. Choi Soo-yeon must now prove that agents can deepen the platform’s economics as quickly as they raise its infrastructure bill.

Choi Soo-yeon, Chief Executive Officer at Naver

Choi Soo-yeon Made AI Pay Across Naver's Core. Global C2C Must Justify the Expansion

Choi Soo-yeon has placed search and display advertising, commerce, payments, cloud, web content and consumer-to-consumer marketplaces at the centre of the strategy. The next phase will test capital discipline, execution and durability across Asia.