InfluenceAsia Research and Editorial Desk
InfluenceAsia 2025 CMO 50
InfluenceAsia 2025 CMO 50 recognizes the marketing leaders whose work most strongly defined the modern brand mandate in 2025. The edition places CMOs beside chief brand, growth, digital and commercial-marketing leaders, because the most consequential marketing offices now sit at the intersection of culture, data, product, distribution, technology, pricing, community, and enterprise reputation.
Annual Thesis
Brand As Growth Infrastructure
The 2025 edition is built around Brand As Growth Infrastructure: the year when elite CMOs were judged not only by campaigns, but by their ability to build the operating system through which companies earn attention, trust, preference, pricing power, and recurring demand.
Strategic Reading
Marketing as operating infrastructure
InfluenceAsia gives exceptional weight to leaders who connected brand craft with business architecture: AI-enabled production, creator ecosystems, first-party relationships, premium experiences, commercial discipline, culturally precise storytelling, and resilient trust in categories where consumers had more choice and less patience than ever.
The strongest 2025 marketers did not treat brand and performance as opposing schools. They built systems in which brand memory, creative excellence, product narrative, customer experience, retail execution, data, social influence, and commercial outcomes reinforced one another.
Top Ten
The marketing offices defining 2025 brand authority
The upper tier emphasizes leaders whose 2025 work connected brand memory, growth architecture, digital transformation, culture, and commercial consequence at global or Asia-relevant scale.
Marian Lee
Chief Marketing Officer, Netflix
Netflix's global content engine, live experiences, social storytelling and ad-supported business made Lee the defining culture-led CMO of the year.
99.0Asmita Dubey
Chief Digital and Marketing Officer, L'Oreal Groupe
L'Oreal's blend of beauty, data, AI, commerce and content gave Dubey one of the most sophisticated marketing mandates in the world.
98.6Asad Ayaz
Chief Marketing and Brand Officer, The Walt Disney Company
Disney's creation of an enterprise marketing and brand organization placed Ayaz at the center of one of the world's most consequential brand portfolios.
98.2Greg Joswiak
Senior Vice President, Worldwide Marketing, Apple
Apple's 2025 product, software, services and spatial-computing communications reinforced the enduring power of disciplined product marketing.
97.8Lorraine Twohill
Chief Marketing Officer, Google
Google's Gemini, Search, Android, Pixel, YouTube and Workspace narratives required global marketing clarity at AI-platform scale.
97.4Chris Davis
Global Brand President and Chief Marketing Officer, New Balance
New Balance continued its transformation from heritage footwear maker into a global sport, lifestyle and fashion challenger brand.
97.0Raja Rajamannar
Chief Marketing and Communications Officer through 2025 transition, Mastercard
Mastercard's brand architecture, experience-led marketing and technology-forward commerce narrative kept Rajamannar central to global CMO practice in 2025.
96.6Esi Eggleston Bracey
Chief Growth and Marketing Officer, Unilever
Unilever's 2025 marketing agenda pushed major consumer brands toward AI, creators, purpose, social relevance and measurable growth.
96.2Sumit Virmani
Executive Vice President and Chief Marketing Officer, Infosys
Infosys' global brand presence made Virmani one of the strongest Indian-origin marketing leaders in enterprise technology.
95.8Zach Kitschke
Global Chief Marketing and Communications Officer, Canva
Canva's expansion of workplace, enterprise and AI-assisted design made Kitschke central to democratized creative productivity.
95.4Full Ranking
InfluenceAsia 2025 CMO 50
A 50-entry InfluenceAsia editorial index with role, market base, primary influence lane, annual signal, and Marketing Leadership Index score.
| Rank | Leader / 2025 platform | Market base | Primary influence lane | 2025 signal | Index |
|---|---|---|---|---|---|
| 01 | Marian LeeChief Marketing Officer, Netflix | United States and global entertainment | Streaming, fandom and entertainment marketing | Netflix's global content engine, live experiences, social storytelling and ad-supported business made Lee the defining culture-led CMO of the year. | 99.0 |
| 02 | Asmita DubeyChief Digital and Marketing Officer, L'Oreal Groupe | France, India, China and global beauty | Beauty tech, digital marketing and global brand architecture | L'Oreal's blend of beauty, data, AI, commerce and content gave Dubey one of the most sophisticated marketing mandates in the world. | 98.6 |
| 03 | Asad AyazChief Marketing and Brand Officer, The Walt Disney Company | United States and global entertainment | Enterprise brand stewardship and franchise marketing | Disney's creation of an enterprise marketing and brand organization placed Ayaz at the center of one of the world's most consequential brand portfolios. | 98.2 |
| 04 | Greg JoswiakSenior Vice President, Worldwide Marketing, Apple | United States and global technology | Product marketing, launch discipline and ecosystem narrative | Apple's 2025 product, software, services and spatial-computing communications reinforced the enduring power of disciplined product marketing. | 97.8 |
| 05 | Lorraine TwohillChief Marketing Officer, Google | United States and global technology | AI-era platform marketing and product trust | Google's Gemini, Search, Android, Pixel, YouTube and Workspace narratives required global marketing clarity at AI-platform scale. | 97.4 |
| 06 | Chris DavisGlobal Brand President and Chief Marketing Officer, New Balance | United States and global sport-lifestyle | Challenger-brand growth and sport culture | New Balance continued its transformation from heritage footwear maker into a global sport, lifestyle and fashion challenger brand. | 97.0 |
| 07 | Raja RajamannarChief Marketing and Communications Officer through 2025 transition, Mastercard | India, United States and global financial services | Payments trust, sensory branding and marketing transformation | Mastercard's brand architecture, experience-led marketing and technology-forward commerce narrative kept Rajamannar central to global CMO practice in 2025. | 96.6 |
| 08 | Esi Eggleston BraceyChief Growth and Marketing Officer, Unilever | United States, United Kingdom and global consumer goods | Growth marketing, purpose and many-to-many brand systems | Unilever's 2025 marketing agenda pushed major consumer brands toward AI, creators, purpose, social relevance and measurable growth. | 96.2 |
| 09 | Sumit VirmaniExecutive Vice President and Chief Marketing Officer, Infosys | India and global enterprise technology | B2B brand, technology services and enterprise trust | Infosys' global brand presence made Virmani one of the strongest Indian-origin marketing leaders in enterprise technology. | 95.8 |
| 10 | Zach KitschkeGlobal Chief Marketing and Communications Officer, Canva | Australia and global design software | Visual communication, AI design and product-led growth | Canva's expansion of workplace, enterprise and AI-assisted design made Kitschke central to democratized creative productivity. | 95.4 |
| 11 | David SandstromChief Marketing Officer, Klarna | Sweden and global fintech | AI-enabled marketing efficiency and fintech repositioning | Klarna's marketing organization became a high-profile case in using AI for creative speed, cost discipline and financial-services repositioning. | 95.0 |
| 12 | Kofi Amoo-GottfriedChief Marketing Officer, DoorDash | United States and global commerce | Marketplace marketing and local commerce storytelling | DoorDash's move from delivery utility toward multi-category local commerce showed the power of brand in a logistics-led platform. | 94.6 |
| 13 | Frank Cooper IIIChief Marketing Officer, Visa | United States and global payments | Financial-services brand, trust and culture | Visa's global brand work connected payments infrastructure to commerce, security, sport, travel and everyday digital trust. | 94.2 |
| 14 | Don McGuireExecutive Vice President and Chief Marketing Officer, Qualcomm | United States and global technology | Semiconductor storytelling and Snapdragon brand building | Qualcomm's diversification beyond mobile required a sharper brand narrative around AI devices, automotive, edge computing and connected experiences. | 93.8 |
| 15 | Vineet MehraChief Growth and Marketing Officer, Chime | India, Canada, United States and fintech | Brand-performance integration and consumer finance growth | Chime's marketing system linked AI-assisted production, lifecycle growth, trust-building and mainstream banking relevance. | 93.4 |
| 16 | Dara TresederChief Marketing Officer, Autodesk | United States and global design technology | Design software, AI adoption and B2B brand relevance | Autodesk's marketing connected AI, design, engineering, entertainment production and workforce transformation into a more human technology narrative. | 93.0 |
| 17 | Alex SchultzChief Marketing Officer and Vice President of Analytics, Meta | United Kingdom, United States and global platforms | Growth analytics, creator platforms and AI advertising | Meta's marketing mandate in 2025 sat at the junction of AI discovery, advertising infrastructure, creator ecosystems and consumer-product trust. | 92.6 |
| 18 | Marcel MarcondesGlobal Chief Marketing Officer, AB InBev | Brazil, United States and global beverages | Creative effectiveness and global beer culture | AB InBev's brand system continued to demonstrate how creativity, measurement, sports partnerships and local relevance can scale globally. | 92.2 |
| 19 | Tim EllisExecutive Vice President and Chief Marketing Officer, National Football League | United States and global sport | Sports fandom, international growth and premium attention | The NFL's global fan expansion, streaming presence and international game strategy made Ellis one of sport's most influential marketers. | 91.8 |
| 20 | Nicole Hubbard GrahamExecutive Vice President and Chief Marketing Officer, Nike | United States and global sport-lifestyle | Brand renewal, athlete storytelling and sport culture | Nike's 2025 marketing work required renewed focus on sport authority, product storytelling, women athletes and global cultural relevance. | 91.4 |
| 21 | Colin FlemingChief Marketing Officer, ServiceNow | United States and enterprise technology | B2B brand, workflow AI and enterprise demand | ServiceNow's enterprise AI and workflow narrative gave Fleming a major 2025 platform for modern B2B marketing. | 91.0 |
| 22 | Shubhranshu SinghGlobal Chief Marketing Officer, Tata Motors Commercial Vehicles through 2025 transition | India and global mobility | Commercial mobility, cultural insight and B2B marketing | Tata Motors Commercial Vehicles used marketing to connect mobility, business confidence, digital retail and India's industrial ambition. | 90.6 |
| 23 | Neil TrinidadChief Marketing Officer, GCash | Philippines and Southeast Asia fintech | Financial inclusion, trust and digital-wallet adoption | GCash's marketing linked scale, security, everyday usefulness and financial empowerment in one of Southeast Asia's most important fintech markets. | 90.2 |
| 24 | Thai Minh Diem TuChief Marketing Officer, Techcombank | Vietnam and Southeast Asian banking | Banking brand transformation and AI-enabled engagement | Techcombank's brand work used ambition, national aspiration, running culture, music and AI-assisted engagement to modernize bank marketing. | 89.8 |
| 25 | Le Thanh TuChief Marketing and Sustainability Officer, La Vie, Nestle Waters and Premium Beverages Vietnam | Vietnam and regional beverages | Sustainability, F&B reinvention and youth relevance | La Vie's regeneration-led positioning connected bottled-water marketing to environmental meaning, youth culture and category leadership. | 89.4 |
| 26 | Tammy Thi PhanChief Digital Marketing Officer, Masan Group | Vietnam and consumer-retail ecosystems | Digital marketing, personalization and consumer-platform growth | Masan's consumer and retail portfolio gave Phan a powerful platform for data-led marketing transformation in Vietnam. | 89.0 |
| 27 | Sulin LauRegional Head of Marketing and Brand, Grab | Singapore and Southeast Asia platforms | Super-app brand, hyperlocal relevance and regional growth | Grab's marketing in 2025 showed how a regional platform can build trust, usefulness and cultural localness across highly different markets. | 88.6 |
| 28 | Haymans FungGlobal Head of Wealth and Retail Bank Marketing, Standard Chartered | Hong Kong and global financial services | Wealth marketing, customer experience and fintech fluency | Fung's work connected bank marketing to wealth confidence, client experience, digital agility and Asian financial-market sophistication. | 88.2 |
| 29 | Aseem PuriChief Executive Officer, Unilever International | India, Singapore and global white-space markets | White-space growth, diaspora demand and market creation | Unilever International's 200-market mandate made Puri a CMO-equivalent growth architect for underserved consumers and emerging channels. | 87.8 |
| 30 | Stephanie ChoiExecutive Vice President and Head of Marketing, Mobile eXperience Business, Samsung Electronics | South Korea and global consumer technology | Mobile brand, Galaxy storytelling and AI devices | Samsung's Galaxy ecosystem required marketing that translated AI devices, foldables, wearables and premium Android experiences into consumer desire. | 87.4 |
| 31 | Han WenChief Digital and Marketing Officer, L'Oreal USA | United States, China and global beauty | Beauty, digital acceleration and market localization | Wen's beauty marketing leadership connected L'Oreal's U.S. growth agenda with digital fluency, cultural precision and Asian-market insight. | 87.0 |
| 32 | Andrea MallardChief Marketing and Communications Officer, Pinterest | United States and global visual discovery | Inspiration platforms, commerce discovery and positive media | Pinterest's marketing positioned the platform around intention, visual discovery, shopping inspiration and brand-safe consumer attention. | 86.6 |
| 33 | Claudine CheeverVice President, Global Brand and Marketing, Amazon | United States and global commerce | Marketplace trust, platform storytelling and customer habit | Amazon's 2025 brand work had to unify retail, entertainment, devices, logistics, AI and Prime into a coherent consumer promise. | 86.2 |
| 34 | Michelle Graham-ClareChief Marketing Officer, McDonald's UK and Ireland, with international-market influence | United Kingdom and global restaurants | QSR brand, food strategy and trust | McDonald's marketing under Graham-Clare combined menu innovation, everyday value, trust, family relevance and distinctive brand assets. | 85.8 |
| 35 | Mathilde Delhoume-DebreuGlobal Brand Officer, LVMH | France and global luxury | Luxury brand architecture, portfolio prestige and cultural capital | LVMH's portfolio discipline made Delhoume-Debreu a significant figure in how luxury houses protect desirability while scaling globally. | 85.4 |
| 36 | Mark WeinsteinChief Marketing Officer, Hilton | United States and global hospitality | Loyalty, travel experience and hospitality brand systems | Hilton's marketing in 2025 connected loyalty, lifestyle travel, luxury, direct booking and global hospitality trust. | 85.0 |
| 37 | Marc SpeichertExecutive Vice President and Chief Commercial Officer, Four Seasons | France, Canada and global luxury hospitality | Luxury hospitality, customer experience and commercial brand | Four Seasons' brand position depends on marketing, service design, commercial precision and high-touch emotional memory. | 84.6 |
| 38 | Cristina DiezhandinoChief Marketing Officer, Diageo | United Kingdom and global beverages | Premium spirits, culture and responsible brand building | Diageo's portfolio gave Diezhandino a global stage for premiumization, culture, moderation, inclusion and occasion-based brand growth. | 84.2 |
| 39 | Lennard HoornikChief Commercial Officer, Jaguar Land Rover | United Kingdom, Tata-owned global mobility | Automotive brand, luxury mobility and global sales-marketing integration | JLR's brand architecture around Range Rover, Defender, Discovery and Jaguar required high-stakes positioning across luxury, adventure and electrification. | 83.8 |
| 40 | Charlie SmithChief Marketing and Communications Officer, LOEWE through December 2025 | United Kingdom, Spain and global luxury | Luxury fashion, social-native storytelling and cultural warmth | LOEWE's marketing under Smith helped turn craft, humor, fashion week, TikTok fluency and art-world credibility into a modern luxury language. | 83.4 |
| 41 | Noel MackChief Brand Officer, Gymshark | United Kingdom and global fitness culture | Creator community, fitness culture and DTC brand building | Gymshark's brand continued to show how creator relationships, community identity and owned cultural codes can scale a digital-native apparel company. | 83.0 |
| 42 | Leslie BerlandExecutive Vice President and Chief Marketing Officer, Verizon | United States and telecommunications | Telecom brand renewal, network trust and consumer relevance | Verizon's marketing required renewed cultural relevance in a category where reliability, entertainment, devices and AI-era connectivity converged. | 82.6 |
| 43 | William WhiteChief Marketing Officer, Walmart U.S. | United States and global retail | Retail scale, value storytelling and omnichannel demand | Walmart's brand work kept value, convenience, retail media, digital commerce and family economics connected at massive scale. | 82.2 |
| 44 | Jennie PlattChief Marketing Officer, TD Bank | Canada, United States and financial services | Banking trust, inclusion and customer reassurance | TD Bank's marketing in 2025 carried the difficult mandate of trust, clarity and human relevance in a regulated financial-services environment. | 81.8 |
| 45 | Chris BrandtChief Brand Officer, Chipotle | United States and global restaurants | Social velocity, food culture and digital loyalty | Chipotle's brand continued to convert product truth, social conversation, gaming, rewards and cultural timing into growth. | 81.4 |
| 46 | Mayur GuptaChief Marketing Officer, Kraken | India, United States and global crypto-finance | Crypto trust, fintech brand systems and marketing technology | Kraken's marketing required the translation of crypto infrastructure into security, clarity and mainstream financial relevance. | 81.0 |
| 47 | Manuel OrssaudChief Marketing Officer, Duolingo | France, United States and global edtech | Social-native brand, language learning and entertainment marketing | Duolingo's marketing showed how product personality, humor, community behavior and social risk-taking can turn education into pop culture. | 80.6 |
| 48 | Emily KetchenVice President and Chief Marketing Officer, Intelligent Devices Group and International Markets, Lenovo | United States, China and global technology | AI PC marketing, enterprise devices and international growth | Lenovo's marketing connected AI PCs, hybrid work, productivity devices and global-market execution under one of Asia's largest technology brands. | 80.2 |
| 49 | Li YunfeiGeneral Manager, Brand and Public Relations, BYD | China and global mobility | Chinese EV storytelling, brand trust and global expansion | BYD's global rise in 2025 required brand communications that could carry Chinese automotive innovation beyond price into technology, confidence and scale. | 79.8 |
| 50 | Aude GandonChief Digital and Marketing Officer, The Estee Lauder Companies | France, United States and global prestige beauty | Prestige beauty, digital marketing and transformation | Estee Lauder's 2025 digital and marketing reset placed Gandon in a pivotal role for prestige beauty's next growth model. | 79.4 |
Research Dimensions
A weighted index for marketing leadership
The index evaluates marketing as a board-level operating discipline rather than reducing leadership to media spend, follower counts, advertising awards, or corporate scale.
2025 Marketing Contribution
24 ptsThe leader's identifiable contribution to marketing practice or brand performance during 2025.
Major campaigns, platform shifts, AI deployment, brand reinvention, product-market storytelling, category education, customer trust, and commercial relevance.
Brand And Cultural Authority
17 ptsThe leader's ability to make a brand distinctive, memorable, trusted, and culturally legible.
Brand codes, fandom, creative consistency, cultural fluency, entertainment value, social reach, and emotional salience.
Commercial Growth Impact
16 ptsThe degree to which marketing leadership contributed to business growth, demand generation, adoption, pricing power, or market expansion.
Revenue context, product adoption, acquisition quality, conversion systems, brand-led growth, customer retention, and international expansion.
Digital, Data And AI Maturity
14 ptsThe sophistication of the leader's use of data, AI, marketing technology, experimentation, and owned audience systems.
AI-enabled creative workflows, analytics discipline, personalization, marketing automation, first-party relationships, and measurable performance architecture.
Asia And Cross-Market Relevance
11 ptsThe leader's relevance across Asian markets or influence on how global brands enter, understand, and grow in Asia.
Localization, multilingual storytelling, regional insight, Asian consumer significance, diaspora leadership, and cross-border execution.
Creative And Experience Leadership
10 ptsThe quality of the leader's creative ambition and customer experience discipline.
Campaign craft, retail experience, fan activation, sponsorship, partnerships, design, commerce experience, and premium brand theatre.
Stewardship And Enduring Influence
8 ptsThe probability that the leader's 2025 work will remain meaningful beyond one campaign cycle.
Marketing philosophy, organizational capability, ethical judgment, talent impact, brand resilience, institutional influence, and long-term strategic clarity.
Leader Dossiers
Professional record and InfluenceAsia rationale
Each dossier records the leader type, 2025 role platform, public professional profile, and the editorial rationale used to position the entry within the annual index.
Marian Lee
Entertainment CMO / United States and global entertainment
2025 roleChief Marketing Officer, Netflix
ProfileMarian Lee leads Netflix marketing across one of the world's most culturally influential entertainment platforms, connecting global titles to local fandom, social behavior, live experiences and advertising growth.
InfluenceAsia rationaleInfluenceAsia ranks Lee first because she represents the 2025 CMO as culture architect. Her work turns content discovery into sustained brand memory across markets, formats and fan communities.
Asmita Dubey
Digital and marketing chief / France, India, China and global beauty
2025 roleChief Digital and Marketing Officer, L'Oreal Groupe
ProfileAsmita Dubey oversees L'Oreal's global digital and marketing strategy, blending beauty creativity with data, commerce, AI, media discipline and deep Asian-market experience.
InfluenceAsia rationaleInfluenceAsia places Dubey in the top tier because beauty marketing in 2025 was increasingly a technology system, and she operates at rare global scale across both desirability and precision.
Asad Ayaz
Enterprise brand chief / United States and global entertainment
2025 roleChief Marketing and Brand Officer, The Walt Disney Company
ProfileAsad Ayaz became Disney's enterprise-level chief marketing and brand leader, extending a long record in studio and franchise marketing into a company-wide brand mandate.
InfluenceAsia rationaleInfluenceAsia ranks Ayaz high because Disney's 2025 challenge was not only campaign success, but the restoration of coherence, affection and cultural gravity across a vast brand universe.
Greg Joswiak
Product marketing executive / United States and global technology
2025 roleSenior Vice President, Worldwide Marketing, Apple
ProfileGreg Joswiak leads Apple's worldwide marketing, where product naming, launch discipline, ecosystem storytelling and consumer clarity remain defining advantages.
InfluenceAsia rationaleInfluenceAsia includes Joswiak near the top because Apple marketing continues to shape how technology categories are understood before they are widely adopted.
Lorraine Twohill
Platform CMO / United States and global technology
2025 roleChief Marketing Officer, Google
ProfileLorraine Twohill leads Google's global marketing across products that touch search, maps, Android, hardware, cloud, YouTube and AI.
InfluenceAsia rationaleInfluenceAsia ranks Twohill highly because the marketing of AI platforms in 2025 required trust, usefulness and restraint at extraordinary scale.
Chris Davis
Challenger brand builder / United States and global sport-lifestyle
2025 roleGlobal Brand President and Chief Marketing Officer, New Balance
ProfileChris Davis has helped New Balance become a globally resonant challenger across performance sport, lifestyle, fashion collaboration and athlete partnerships.
InfluenceAsia rationaleInfluenceAsia ranks Davis because he demonstrates how a heritage brand can grow without losing its distinctiveness, independence or product credibility.
Raja Rajamannar
Financial-services brand leader / India, United States and global financial services
2025 roleChief Marketing and Communications Officer through 2025 transition, Mastercard
ProfileRaja Rajamannar's Mastercard tenure made him one of the most important modern architects of payments marketing, brand experience and sensory branding.
InfluenceAsia rationaleInfluenceAsia includes Rajamannar because his 2025 influence reached beyond Mastercard into the vocabulary of how CMOs defend creativity, technology and business impact in the boardroom.
Esi Eggleston Bracey
Growth and marketing executive / United States, United Kingdom and global consumer goods
2025 roleChief Growth and Marketing Officer, Unilever
ProfileEsi Eggleston Bracey led Unilever's growth and marketing agenda through a period of AI adoption, creator systems, brand purpose, social fragmentation and portfolio discipline.
InfluenceAsia rationaleInfluenceAsia ranks Bracey because she helped define how scaled consumer-goods marketing can evolve from broadcast control toward many-to-many participation.
Sumit Virmani
Enterprise technology CMO / India and global enterprise technology
2025 roleExecutive Vice President and Chief Marketing Officer, Infosys
ProfileSumit Virmani leads global marketing for Infosys, shaping how an Indian technology-services leader presents trust, transformation, design, AI and enterprise capability.
InfluenceAsia rationaleInfluenceAsia includes Virmani because B2B marketing in 2025 needed brand confidence as much as technical explanation, and Infosys carried India's enterprise-tech ambition globally.
Zach Kitschke
Product-led growth marketer / Australia and global design software
2025 roleGlobal Chief Marketing and Communications Officer, Canva
ProfileZach Kitschke has helped Canva turn design access into a global productivity movement spanning consumers, teams, enterprises, educators and creators.
InfluenceAsia rationaleInfluenceAsia ranks Kitschke because Canva's growth shows how marketing, product experience and community adoption can function as one system.
David Sandstrom
AI-era fintech CMO / Sweden and global fintech
2025 roleChief Marketing Officer, Klarna
ProfileDavid Sandstrom made Klarna one of the most watched marketing organizations for AI-enabled production, efficiency and brand repositioning.
InfluenceAsia rationaleInfluenceAsia includes Sandstrom because he brought the AI transformation of marketing from theory into operational scrutiny.
Kofi Amoo-Gottfried
Marketplace CMO / United States and global commerce
2025 roleChief Marketing Officer, DoorDash
ProfileKofi Amoo-Gottfried led DoorDash marketing across consumers, merchants and workers while broadening the company's story beyond restaurant delivery.
InfluenceAsia rationaleInfluenceAsia ranks him because marketplace brands require trust on multiple sides, and DoorDash's 2025 narrative showed marketing as business model expansion.
Frank Cooper III
Payments brand CMO / United States and global payments
2025 roleChief Marketing Officer, Visa
ProfileFrank Cooper III leads Visa marketing across a global payments network where trust, access, culture and commerce all meet.
InfluenceAsia rationaleInfluenceAsia includes Cooper because payments marketing is not only about transactions. It is about confidence, utility and symbolic presence in everyday life.
Don McGuire
Semiconductor marketing executive / United States and global technology
2025 roleExecutive Vice President and Chief Marketing Officer, Qualcomm
ProfileDon McGuire leads Qualcomm's global marketing as the company expands its Snapdragon and connectivity story across AI devices, automotive and edge computing.
InfluenceAsia rationaleInfluenceAsia ranks McGuire because semiconductor marketing became consumer-facing in 2025 as AI moved from data centers into devices and vehicles.
Vineet Mehra
Growth and fintech CMO / India, Canada, United States and fintech
2025 roleChief Growth and Marketing Officer, Chime
ProfileVineet Mehra leads Chime's brand and growth system across acquisition, retention, product-led growth, lifecycle marketing and AI-assisted creative operations.
InfluenceAsia rationaleInfluenceAsia includes Mehra because he embodies the integrated CMO: brand builder, performance operator, product growth strategist and data-driven storyteller.
Dara Treseder
B2B technology CMO / United States and global design technology
2025 roleChief Marketing Officer, Autodesk
ProfileDara Treseder leads Autodesk marketing at the intersection of design, engineering, media production, AI and future-of-work transformation.
InfluenceAsia rationaleInfluenceAsia ranks Treseder because she gives complex software a more human and culturally legible business narrative.
Alex Schultz
Analytics-led CMO / United Kingdom, United States and global platforms
2025 roleChief Marketing Officer and Vice President of Analytics, Meta
ProfileAlex Schultz brought a growth and analytics foundation to Meta's marketing organization, linking consumer brand work to data, AI, product adoption and creator ecosystems.
InfluenceAsia rationaleInfluenceAsia includes Schultz because the AI advertising era requires marketers who understand both imagination and measurement architecture.
Marcel Marcondes
Global beverage CMO / Brazil, United States and global beverages
2025 roleGlobal Chief Marketing Officer, AB InBev
ProfileMarcel Marcondes leads AB InBev's global marketing across beer brands that depend on local culture, sport, retail activation and creative effectiveness.
InfluenceAsia rationaleInfluenceAsia ranks Marcondes because he has helped make marketing effectiveness a board-level growth discipline rather than an awards-side conversation.
Tim Ellis
Sports marketing CMO / United States and global sport
2025 roleExecutive Vice President and Chief Marketing Officer, National Football League
ProfileTim Ellis leads the NFL's brand and marketing presence across fans, media partners, international audiences, live events and streaming-era attention.
InfluenceAsia rationaleInfluenceAsia includes Ellis because sport remained one of the last mass attention platforms in 2025, and the NFL continued to globalize that advantage.
Nicole Hubbard Graham
Sport-lifestyle CMO / United States and global sport-lifestyle
2025 roleExecutive Vice President and Chief Marketing Officer, Nike
ProfileNicole Hubbard Graham led Nike marketing through a brand-renewal cycle in which product authority, athlete storytelling and cultural sharpness mattered intensely.
InfluenceAsia rationaleInfluenceAsia ranks Graham because Nike's global influence makes its marketing decisions consequential across sport, fashion and youth culture.
Colin Fleming
Enterprise software CMO / United States and enterprise technology
2025 roleChief Marketing Officer, ServiceNow
ProfileColin Fleming led ServiceNow marketing as workflow automation, enterprise AI and business transformation became more central to C-suite buying decisions.
InfluenceAsia rationaleInfluenceAsia includes Fleming because B2B technology marketing in 2025 required clarity, urgency and credible category creation.
Shubhranshu Singh
Mobility marketing leader / India and global mobility
2025 roleGlobal Chief Marketing Officer, Tata Motors Commercial Vehicles through 2025 transition
ProfileShubhranshu Singh shaped Tata Motors Commercial Vehicles marketing with an emphasis on business relevance, digital retail, cultural insight and India's commercial mobility story.
InfluenceAsia rationaleInfluenceAsia ranks Singh because he represents India's growing influence in serious, business-impact marketing beyond consumer glamour categories.
Neil Trinidad
Fintech CMO / Philippines and Southeast Asia fintech
2025 roleChief Marketing Officer, GCash
ProfileNeil Trinidad leads GCash marketing for a finance super app central to digital payments, inclusion and everyday financial behavior in the Philippines.
InfluenceAsia rationaleInfluenceAsia includes Trinidad because fintech marketing in Southeast Asia depends on trust, utility and social impact at massive consumer scale.
Thai Minh Diem Tu
Banking CMO / Vietnam and Southeast Asian banking
2025 roleChief Marketing Officer, Techcombank
ProfileThai Minh Diem Tu leads Techcombank's brand transformation, connecting banking to ambition, modern Vietnamese identity, running culture and AI-enabled engagement.
InfluenceAsia rationaleInfluenceAsia ranks her because bank marketing in 2025 required emotional meaning, not only product communication.
Le Thanh Tu
Sustainability-led CMO / Vietnam and regional beverages
2025 roleChief Marketing and Sustainability Officer, La Vie, Nestle Waters and Premium Beverages Vietnam
ProfileLe Thanh Tu leads marketing and sustainability for La Vie in Vietnam, repositioning bottled water around regeneration, consumer wellbeing and environmental relevance.
InfluenceAsia rationaleInfluenceAsia includes her because she demonstrates how F&B brands can move from functional category cues to purposeful lifestyle meaning.
Tammy Thi Phan
Digital marketing chief / Vietnam and consumer-retail ecosystems
2025 roleChief Digital Marketing Officer, Masan Group
ProfileTammy Thi Phan leads digital marketing transformation for Masan Group across a broad Vietnamese consumer and retail ecosystem.
InfluenceAsia rationaleInfluenceAsia ranks her because Vietnam's consumer market is becoming a serious laboratory for personalization, retail-media logic and digitally integrated brand growth.
Sulin Lau
Regional brand leader / Singapore and Southeast Asia platforms
2025 roleRegional Head of Marketing and Brand, Grab
ProfileSulin Lau leads Grab's regional marketing and brand work across Southeast Asia, where each market demands local trust, category education and platform usefulness.
InfluenceAsia rationaleInfluenceAsia includes Lau because regional super-app marketing is one of Asia's most demanding brand disciplines.
Haymans Fung
Financial-services marketing leader / Hong Kong and global financial services
2025 roleGlobal Head of Wealth and Retail Bank Marketing, Standard Chartered
ProfileHaymans Fung leads wealth and retail banking marketing for Standard Chartered, combining financial expertise, partnership marketing and client-experience discipline.
InfluenceAsia rationaleInfluenceAsia ranks Fung because wealth marketing in Asia requires credibility, discretion, timely insight and digital fluency.
Aseem Puri
White-space growth leader / India, Singapore and global white-space markets
2025 roleChief Executive Officer, Unilever International
ProfileAseem Puri leads Unilever International, a global business built around underserved consumers, market creation, new channels and entrepreneurial brand scaling.
InfluenceAsia rationaleInfluenceAsia includes Puri because his role shows that modern marketing leadership can sit inside growth architecture, not only within a formal CMO title.
Stephanie Choi
Mobile technology marketer / South Korea and global consumer technology
2025 roleExecutive Vice President and Head of Marketing, Mobile eXperience Business, Samsung Electronics
ProfileStephanie Choi leads Samsung Mobile's marketing, translating Galaxy devices, AI features, foldables and ecosystem experiences for global consumers.
InfluenceAsia rationaleInfluenceAsia ranks Choi because mobile marketing in 2025 became the public face of consumer AI adoption.
Han Wen
Beauty digital marketer / United States, China and global beauty
2025 roleChief Digital and Marketing Officer, L'Oreal USA
ProfileHan Wen leads L'Oreal USA's digital and marketing agenda, bringing a cross-cultural lens to beauty growth, content systems and consumer engagement.
InfluenceAsia rationaleInfluenceAsia includes Wen because U.S. beauty marketing increasingly depends on Asian insight, digital sophistication and cultural speed.
Andrea Mallard
Platform brand leader / United States and global visual discovery
2025 roleChief Marketing and Communications Officer, Pinterest
ProfileAndrea Mallard leads Pinterest marketing and communications, positioning the platform around inspiration, intention, commerce and positive discovery.
InfluenceAsia rationaleInfluenceAsia ranks Mallard because attention quality became a strategic marketing argument in 2025.
Claudine Cheever
Commerce platform marketer / United States and global commerce
2025 roleVice President, Global Brand and Marketing, Amazon
ProfileClaudine Cheever leads Amazon's global brand and marketing work across a complex platform of retail, entertainment, devices, services and membership behavior.
InfluenceAsia rationaleInfluenceAsia includes Cheever because Amazon's brand challenge is one of coherence: turning vast utility into a clear consumer promise.
Michelle Graham-Clare
QSR marketing leader / United Kingdom and global restaurants
2025 roleChief Marketing Officer, McDonald's UK and Ireland, with international-market influence
ProfileMichelle Graham-Clare leads McDonald's marketing in the UK and Ireland and contributes to international-market marketing thinking around food, trust and family relevance.
InfluenceAsia rationaleInfluenceAsia ranks her because QSR marketing in 2025 needed value, speed, product excitement and brand reassurance in equal measure.
Mathilde Delhoume-Debreu
Luxury portfolio marketer / France and global luxury
2025 roleGlobal Brand Officer, LVMH
ProfileMathilde Delhoume-Debreu helps guide LVMH's global brand authority across a portfolio where desirability, heritage and cultural restraint are strategic assets.
InfluenceAsia rationaleInfluenceAsia includes her because luxury marketing depends on the discipline to scale attention without exhausting prestige.
Mark Weinstein
Hospitality CMO / United States and global hospitality
2025 roleChief Marketing Officer, Hilton
ProfileMark Weinstein leads Hilton marketing across loyalty, direct booking, luxury, lifestyle, partnerships and global travel demand.
InfluenceAsia rationaleInfluenceAsia ranks Weinstein because hospitality brands in 2025 had to sell confidence, memory and service consistency as much as rooms.
Marc Speichert
Luxury commercial marketer / France, Canada and global luxury hospitality
2025 roleExecutive Vice President and Chief Commercial Officer, Four Seasons
ProfileMarc Speichert leads Four Seasons' commercial agenda, where marketing, distribution, revenue, loyalty and exceptional guest experience are inseparable.
InfluenceAsia rationaleInfluenceAsia includes Speichert because luxury hospitality shows the convergence of brand promise and operational delivery.
Cristina Diezhandino
Premium beverage CMO / United Kingdom and global beverages
2025 roleChief Marketing Officer, Diageo
ProfileCristina Diezhandino leads Diageo marketing across a portfolio of spirits and beer brands that live in culture, celebration and responsible consumption.
InfluenceAsia rationaleInfluenceAsia ranks Diezhandino because premiumization remains one of the clearest examples of brand equity creating commercial value.
Lennard Hoornik
Automotive commercial leader / United Kingdom, Tata-owned global mobility
2025 roleChief Commercial Officer, Jaguar Land Rover
ProfileLennard Hoornik leads JLR's global commercial and marketing activity across Range Rover, Defender, Discovery and Jaguar.
InfluenceAsia rationaleInfluenceAsia includes Hoornik because automotive marketing in 2025 required a full-system view of luxury, electrification, adventure, identity and retail experience.
Charlie Smith
Luxury fashion CMO / United Kingdom, Spain and global luxury
2025 roleChief Marketing and Communications Officer, LOEWE through December 2025
ProfileCharlie Smith led LOEWE marketing and communications through a period when the brand became unusually fluent in craft, art, humor and social-native luxury.
InfluenceAsia rationaleInfluenceAsia ranks Smith because LOEWE proved that luxury can be warm, intelligent and culturally playful without losing prestige.
Noel Mack
Community brand leader / United Kingdom and global fitness culture
2025 roleChief Brand Officer, Gymshark
ProfileNoel Mack leads Gymshark's brand world across fitness culture, creator communities, direct-to-consumer commerce and global youth audiences.
InfluenceAsia rationaleInfluenceAsia includes Mack because Gymshark remains one of the clearest examples of community-led brand building.
Leslie Berland
Telecommunications CMO / United States and telecommunications
2025 roleExecutive Vice President and Chief Marketing Officer, Verizon
ProfileLeslie Berland leads Verizon marketing, bringing technology, culture and consumer-brand experience into a high-trust connectivity category.
InfluenceAsia rationaleInfluenceAsia ranks Berland because telecom marketing in 2025 had to be both practical and emotionally relevant.
William White
Retail CMO / United States and global retail
2025 roleChief Marketing Officer, Walmart U.S.
ProfileWilliam White leads Walmart U.S. marketing across value, omnichannel retail, family economics, retail media and everyday consumer utility.
InfluenceAsia rationaleInfluenceAsia includes White because retail marketing at Walmart's scale influences how households understand price, convenience and trust.
Jennie Platt
Banking CMO / Canada, United States and financial services
2025 roleChief Marketing Officer, TD Bank
ProfileJennie Platt leads TD Bank marketing with a mandate to sustain trust, clarity and human connection in a highly scrutinized financial-services environment.
InfluenceAsia rationaleInfluenceAsia ranks Platt because banking brands in 2025 had to communicate reassurance and accountability, not only acquisition offers.
Chris Brandt
Restaurant brand leader / United States and global restaurants
2025 roleChief Brand Officer, Chipotle
ProfileChris Brandt leads Chipotle's brand work across food culture, digital loyalty, social participation and youth-oriented moments.
InfluenceAsia rationaleInfluenceAsia includes Brandt because Chipotle shows how product truth and social velocity can reinforce one another.
Mayur Gupta
Crypto-finance CMO / India, United States and global crypto-finance
2025 roleChief Marketing Officer, Kraken
ProfileMayur Gupta leads Kraken marketing, where the challenge is to convert a volatile crypto category into a clearer, safer and more mature financial-services narrative.
InfluenceAsia rationaleInfluenceAsia ranks Gupta because crypto marketing in 2025 demanded credibility, restraint and trust-building rather than hype.
Manuel Orssaud
Edtech CMO / France, United States and global edtech
2025 roleChief Marketing Officer, Duolingo
ProfileManuel Orssaud leads Duolingo marketing, using humor, social-native storytelling and brand character to make learning feel culturally alive.
InfluenceAsia rationaleInfluenceAsia includes Orssaud because Duolingo's marketing shows how a product mascot can become a growth asset when handled with discipline and risk appetite.
Emily Ketchen
Technology device CMO / United States, China and global technology
2025 roleVice President and Chief Marketing Officer, Intelligent Devices Group and International Markets, Lenovo
ProfileEmily Ketchen leads Lenovo marketing for intelligent devices and international markets, with AI PCs and hybrid work shaping the 2025 device narrative.
InfluenceAsia rationaleInfluenceAsia ranks Ketchen because Lenovo sits at a strategic intersection of Asian technology manufacturing, global enterprise demand and consumer AI adoption.
Li Yunfei
Automotive brand communications leader / China and global mobility
2025 roleGeneral Manager, Brand and Public Relations, BYD
ProfileLi Yunfei leads BYD brand and public relations work as the company expands its global electric-vehicle presence and category reputation.
InfluenceAsia rationaleInfluenceAsia includes Li because Chinese EV brands in 2025 needed disciplined storytelling to earn trust beyond domestic scale.
Aude Gandon
Prestige beauty transformation leader / France, United States and global prestige beauty
2025 roleChief Digital and Marketing Officer, The Estee Lauder Companies
ProfileAude Gandon's 2025 role placed her at the center of Estee Lauder's digital and marketing transformation across prestige beauty.
InfluenceAsia rationaleInfluenceAsia ranks Gandon because prestige beauty needed a sharper digital growth model as consumers, channels and discovery behavior shifted rapidly.
Editorial Method
Selection system, eligibility gate, and publication authority
InfluenceAsia controls the selection framework, evidence interpretation, index structure, written analysis, ranking order, rights posture, and final publication language for this edition.
Scoring System
How the ranking is formed
- 01Ranking model
InfluenceAsia applied a 100-point editorial research model across seven dimensions: 2025 Marketing Contribution, Brand and Cultural Authority, Commercial Growth Impact, Digital Data and AI Maturity, Asia and Cross-Market Relevance, Creative and Experience Leadership, and Stewardship and Enduring Influence.
- 02Evaluation period
The editorial record was assessed through 31 December 2025. Later achievements are not used as ranking evidence in this edition.
- 03Contribution screen
High placement requires a clear 2025 marketing contribution: an enterprise brand shift, major campaign system, platform repositioning, AI-enabled marketing model, customer-trust breakthrough, cultural moment, commercial growth engine, or market-expansion role.
- 04Evidence type
Review considered public professional roles, company leadership disclosures, campaign record, brand and category impact, product-market communication, international relevance, Asian-market connection, platform or portfolio scale, marketing-system innovation, and public business context.
- 05Comparability rule
Leaders were normalized first within their own marketing domain, then across the full list. A beauty-tech CMO, payments CMO, regional super-app marketer, luxury brand officer, sport marketer and B2B technology CMO are not measured by identical indicators.
- 06Role-equivalence rule
The ranking includes executives who may not hold the exact CMO title when their 2025 responsibility clearly covers marketing, brand, growth, digital marketing, commercial storytelling, communications or customer demand.
- 07Transition rule
A leader remains eligible when the leader's 2025 work materially shaped the year despite a role transition, provided the contribution is public, identifiable and relevant to marketing leadership.
- 08Integrity rule
InfluenceAsia excludes unverifiable executives, fictional personas, anonymous operators, agency-only creative figures without brand accountability, paid-inclusion claims, and leaders whose marketing relevance is merely incidental.
- 09Editorial judgment
Final placement reflects InfluenceAsia's independent editorial judgment after research normalization. The index is not a revenue ranking, media-spend ranking, awards ranking, follower ranking, valuation ranking, endorsement product or employment certification.
Eligibility Gate
Who can be ranked
- Role definitionEligible leaders include CMOs and equivalent senior executives with public accountability for marketing, brand, growth, digital marketing, customer engagement, communications, commercial storytelling, or cross-market demand creation.
- Asia connectionLeaders may be born in Asia, professionally anchored in Asia, of Asian heritage, leading Asian companies, leading Asia-Pacific marketing, or directing global brands with material influence on Asian markets and consumers.
- Activity windowLeaders must have material professional relevance in 2025, with stronger weighting for 2025 campaigns, appointments, business transitions, market expansion, AI adoption, platform strategy, cultural impact, or measurable brand contribution.
- Sector scopeEligible sectors include entertainment, technology, beauty, fashion, sports, financial services, fintech, retail, food and beverage, travel, mobility, consumer goods, enterprise software, telecommunications, luxury, digital platforms, and lifestyle brands.
- ExclusionsThe list excludes leaders whose influence is purely financial, purely creative without business accountability, purely political, unverifiable, unrelated to marketing leadership, or based only on social-media visibility.
- Current-year ruleA leader may remain eligible despite a 2025 transition when the leader's work materially shaped the category during the evaluation year.
Rights & Enforcement
Original InfluenceAsia ranking. All rights reserved.
- Original ranking authorityInfluenceAsia 2025 CMO 50 is an original InfluenceAsia editorial and research ranking. InfluenceAsia reserves all rights in the ranking structure, ordering logic, annual thesis, research dimensions, leader summaries, scoring interpretation, written analysis, page presentation, and publication language.
- Controlled publication useNo reproduction, scraping, republication, mirroring, translation, commercial reuse, database extraction, training-data use, derivative ranking use, or removal of InfluenceAsia attribution is permitted without prior written authorization from InfluenceAsia.
- Enforcement noticeUnauthorized use, deceptive republication, automated extraction, misattribution, commercial reuse, or derivative publication may be pursued through takedown notices, platform complaints, legal demand letters, injunctions, damages claims, and any other remedies available to InfluenceAsia.
- Identification of third partiesNames, company names, brand names, agency names, product names, public titles, and public career descriptors are used for identification, editorial commentary, and marketing-leadership analysis. Rights in third-party names, marks, logos, campaign assets, product marks, and proprietary materials remain with their respective owners.
- No commercial affiliationInclusion does not create or imply endorsement, sponsorship, partnership, employment relationship, certification, investment recommendation, procurement advice, advertising-performance certification, or commercial affiliation between InfluenceAsia and any listed person, company, brand, agency, institution, product, or rights holder.
- Editorial statusThis edition is marketing leadership analysis and editorial judgment prepared from the 2025 publication perspective. InfluenceAsia may revise, correct, expand, archive, enforce, or withdraw publication assets at its discretion.
- Rights reservedAll rights not expressly granted in writing by InfluenceAsia are reserved.